Plum are the active play specialists providing the fuel for active imaginations to flourish and grow. Teaching balance and co-ordination in physical play and giving presence to a pretend but fun-filled fantasy world, activity toys provide the playground for a cherished childhood. From role play to trampolines, swing sets to sand pits, Plum has the toys for boys and girls of all ages, be they 18 months or 18 years. Adventuring, exploring, developing new experiences and engaging with the world around them… the benefits of active play are profound as children begin to develop their physical skills, self-confidence and make sense of the world around them. Plum activity toys nurture curiosity and creativity in a safe and fun environment, allowing children the freedom of play and parents peace of mind. Passionate about Play!